A Halloween game for your Shopify store
Perkcade runs its Halloween map, Pumpkin Hollow, from 12 October to 8 November. Shoppers play a run of about a minute past graves and jack-o'-lanterns, collect coins and trade them for discount codes you set.
A monthly budget caps what the codes can cost, and on 9 November the game moves on to the Black Friday map by itself.
Free costs 0 USD. Season costs 29 USD and Studio 79 USD a month, with a 14‑day trial, billed by Shopify.
Game controls
On a computer: Space or W to jump, S to roll, E for the skill, A and D to steer the rocket.
On a phone: tap to jump, swipe down to roll, swipe right for the skill, or turn on the joystick and its three buttons.
How the Halloween game works
1. Set up
Install Perkcade, switch on the app embed and check the reward tiers. Studio stores see Pumpkin Hollow 7 days early, from 5 October.
2. Play
Stores that leave the map on automatic play Pumpkin Hollow from 12 October to 8 November. Zombies climb out of shaking graves, a lit jack-o'-lantern bursts, and the Pumpkin King waits at the end of the route.
3. Redeem
Coins buy the tiers you set, by default 1000 coins for 5 percent off. Each code works once, for one customer, for 14 days, and shows in your Shopify discounts as Perkcade reward.
How does the budget cap work for Halloween discounts?
On Season and Studio you set a monthly budget of 0.25 to 3 percent of the last 30 days of revenue, and Perkcade keeps active rewards under half of it, so October’s discounts cannot pass it. On Free the limit is 50 rewards a month.
- When the budget is used up, rewards pause until the next month and shoppers keep collecting coins
- Every tier has a minimum order and a cap on its amount, up to 5 percent off on Free, 15 on Season and 20 on Studio
- The Redemptions open switch on the Rewards page pauses every reward at any time
The Halloween map
- Map
- Pumpkin Hollow
- Dates
- 12 October to 8 November, every year
- On Studio
- From 5 October, 7 days early
- Boss
- Pumpkin King
- Hazards
- Zombies from shaking graves and jack-o'-lanterns that burst
- After it
- Neon Rush, the Black Friday map, from 9 November
Questions about the Halloween game
When does the Halloween map run?
Pumpkin Hollow runs from 12 October to 8 November every year. Studio stores see it 7 days early, from 5 October. On 9 November the game moves to Neon Rush, the Black Friday map.
Can I add the game while the season is running?
Yes. Install Perkcade and switch on the app embed, and a store on the automatic map plays Pumpkin Hollow straight away, until 8 November. Check the reward tiers and play a test run first.
How much can the Halloween discounts cost?
No more than your monthly budget: 0.25 to 3 percent of the last 30 days of revenue on Season and Studio, or 50 rewards a month on Free. Every tier also has a minimum order and a cap on its amount.
Can a store skip the Halloween map?
Yes. Every plan can pin Shop Street, the all-year map, so a store that does not celebrate Halloween keeps Shop Street.
Is it a game of skill?
Yes. Every shopper in your store plays the same route on a given day, and the coins depend on how well the run went. The server replays every run from its recorded inputs before its coins count.
Can guests without an account play?
Yes, anyone can play. A guest’s coins wait in their browser for 30 days and move to their account when they log in. Redeeming as a guest stays off until you switch it on, on Season or Studio.
Add the Halloween game while Pumpkin Hollow runs
Install Perkcade, switch on the app embed and play a test run in your own store.